Everything a Market Vendor Needs to Sell Beyond Saturday — $29 a Month

The farmers market is the best day of your week and the shortest. For six hours on a Saturday morning, people you will never meet online walk up to your table, taste what you grew, and hand you cash for it. Then the tent comes down, the coolers go back in the truck, and your business closes until next Saturday. The Farmers Market Starter bundle exists to fix exactly that — it takes the Starter plan at $29/month and packages it for a market vendor, so the customers who love your table on Saturday can find you, pre-order from you, and pay you on Tuesday, Wednesday and every quiet week the market is closed.

This is not a stripped-down teaser or a demo that nags you to upgrade before you can sell anything. It is a real, complete storefront: a website with your market schedule on it, an online store where customers reserve what they want and pick it up at your stall, home delivery when you offer it, an email list you actually own, and passwordless accounts so ordering again takes ten seconds. Everything in this bundle is included on Starter for one honest price — and it is the cheapest serious way to sell your farm's food online that we know how to build.

The problem: your sales are capped at the hours the market is open

Every market vendor eventually runs into the same wall. Your income is a function of foot traffic times hours times weather. A rainy Saturday is a bad week. A holiday weekend when half the town is out of town is a bad week. The morning you sell out of eggs by nine o'clock is, strangely, also a kind of loss — because there were customers at ten and eleven who would have bought from you and could not. You are leaving money on the table by having only one table, open only when the market is.

The usual fixes are worse than the problem. A Facebook page buries your posts unless you pay to boost them, and it gives you no way to take an order. A payment link plus a spreadsheet plus a group text turns every week into an accounting chore. A five-thousand-dollar agency website is absurd for a vendor working a folding table. And the general-purpose builders — Squarespace, Wix — do not understand what you actually sell or how customers actually get it from you. None of them know what "pick it up at the stall" means. None of them put your market schedule anywhere useful.

You already did the hard part — you grew the food and earned the customer's trust at the table. The bundle just refuses to let that trust expire at 1pm on Saturday.

What a market vendor needs is narrow and specific: a credible page that tells people who you are and where your stall will be, a way to take pre-orders they collect from you at the market, a way to reach those customers again next week without paying anyone for the privilege, and a price low enough that one extra pre-order a week more than covers it. That is the Farmers Market Starter bundle, and every piece of it is included on the Starter plan.

What's in the Farmers Market Starter

Here is the whole kit, tool by tool. Each of these is on Starter — there is no asterisk, no "available as an add-on," no upsell wall between you and selling this afternoon.

A website with your market schedule

The bundle starts with the drag-and-drop website builder — a genuine no-code builder made for farms, not for photographers. You stack blocks the way you arrange a market table: a hero photo of your stall, your story, a grid of what you sell, and a market-schedule block that says exactly where you will be and when. When your Saturday location changes, or you add a Wednesday market, you update one block and every visitor sees it. On Starter you get up to 5 pages and 50 photos — plenty for a home page, an about page, a how-to-order page and a stall-schedule page, with room for the photos that make people trust you before they have tasted a thing. It is live the same day, fast on a rural phone signal, and it looks like a designer built it for your farm specifically.

A real online store with pre-orders for stall pickup

Behind the front page sits a real online store — not a payment link, an actual catalogue with inventory. This is the heart of the bundle for a market vendor, because it does the thing no general builder does: it lets a customer pre-order what they want and pick it up at your stall. The person who tried your sausage last Saturday can reserve two packs on Thursday night, and they will be bagged and waiting with their name on them when they walk up. You stop selling out at nine and disappointing the ten o'clock crowd, because the ten o'clock crowd already reserved theirs. Starter includes up to 10 products, which is right for a focused market table — your eggs, a few cuts, the jam, the honey, the bread.

Pickup and delivery

The pickup and delivery tools let you offer exactly the fulfillment that fits your week. Stall pickup at the market is the obvious one, but you can also set an on-farm pickup window, or offer local home delivery for the customer who cannot make Saturday at all. You decide the locations, the days, the cutoff times, and the customer chooses at checkout. No more coordinating twelve pickups over twelve separate text threads — the order already knows where and when it is going.

An email newsletter you own

This is the piece most vendors are missing, and it is included. The owned email newsletter is your list — not Facebook's, not an algorithm's, not rented from anyone. Every customer who buys, and every visitor who signs up on your site, becomes someone you can reach directly for free. "We'll be at the Tuesday market this week with fresh strawberries — reserve yours." "Rained out Saturday, but pre-orders are open for farm pickup Sunday." That message lands in the inbox of people who already like your food, and it is the single highest-return marketing a small vendor has. That it is bundled into the $29/month plan, rather than sold separately, is the point of the whole thing.

Magic-link customer accounts

Nobody wants to invent a password to buy a dozen eggs. The magic-link customer accounts let your customers sign in with a single click from their email — no password to forget, no account to abandon at checkout. Their details and past orders are remembered, so the second pre-order takes ten seconds instead of two minutes. For a vendor, that friction removed is repeat business earned.

Order management with a per-market pull list

All of those pre-orders flow into one place. The order management tools give you a clean view of what has been reserved, and — the feature market vendors fall in love with — a per-market pull list: the exact bag-by-bag rundown of what to pack for Saturday's stall and whose name goes on each order. You print it or pull it up on your phone, you pack the truck, and nothing gets forgotten. It is the difference between running your pre-orders and your pre-orders running you.

Newsletter, analytics, import and SEO — the quiet essentials

Rounding out the bundle: privacy-first analytics so you can see which products and which pages actually drive orders, without spying on your customers or dropping a pile of trackers on their phones. Product import, so if you already have a price list in a spreadsheet you can bring it in at once rather than typing it product by product. And built-in SEO tools, so when someone in your town searches for "farmers market eggs near me" or your farm's name, you are what they find. None of it demands your attention. All of it is working while you are at the stall.

That is the complete Farmers Market Starter bundle: a site, a store with stall pre-orders, pickup and delivery, an owned list, painless accounts, a per-market pull list, and the analytics, import and SEO that hold it together — every piece on the Starter plan.

Who it's for

The bundle was shaped around three vendors we see over and over. If you recognize yourself in any of them, this is built for you.

The new vendor who needs to look legitimate

You have a table, a canopy, and a product you are proud of, but no web presence beyond a personal Facebook profile. If you want to see how the whole thing is pitched to people exactly like you, the farmers market vendors page walks through it. When a customer asks "do you have a website?" you want an answer better than "we're on Facebook." The bundle gets you a clean, credible site — with your story, your products and your stall schedule — live in an afternoon, for less than the cost of a good farmers market canopy. You stop looking like a hobby and start looking like the business you actually are.

The vendor who sells out early and wants pre-orders

If you are regularly packed up by mid-morning because you sold through your eggs or your ground beef, you are not too small for this — you are the ideal customer for it. Pre-orders turn your sell-out into a guarantee. Regulars reserve ahead, you pack exactly what is spoken for plus a margin for walk-ups, and you leave the market with fewer coolers and more money. The customers who used to arrive at eleven to find an empty table now reserve at nine the night before.

The vendor idle in the off-season

The market runs half the year in a lot of the country, and the other half your business goes quiet for no reason except that the tent is folded up in the garage. With the bundle, the off-season is when your website and your newsletter earn their keep. You keep selling storage crops, frozen cuts, eggs and pantry goods for farm pickup or delivery straight through winter, and you keep your list warm so that when the market reopens in spring, your customers already have their pre-orders in. The season stops being the only time you can sell.

Why $29 a month is the whole point

There is a temptation, building software for farmers, to hold back the good parts for a higher tier — to put the store on one plan, the newsletter on another, accounts on a third, and let the price climb as the vendor discovers what they actually need. We did the opposite. The Farmers Market Starter bundle puts everything above on the entry plan, on purpose, because a market vendor should not have to graduate to a bigger bill just to email their own customers.

So the newsletter is included. The real store with stall pre-orders is included. Pickup and delivery, magic-link accounts, the per-market pull list, analytics, import and SEO — all included on Starter. The price is $29/month, or $279/year if you pay annually and save a couple of months, and you can try the whole thing on a 14-day free trial before you pay anything at all. Do the math the way a vendor does: one extra pre-order a week — a single customer reserving a couple of packs they would otherwise have missed — more than covers the monthly cost. Everything after that is profit the market's hours used to cap.

Starter has honest limits, and it is worth naming them so you know exactly what you are getting: 10 products, 5 pages, 1 login, and 50 photos. For a focused market table, those limits are room, not a cage. Most vendors sell a handful of things beautifully rather than a hundred things adequately, run their whole operation from one login, and tell their story in four or five pages. When those limits start to pinch, that is not a failure — it is a sign your farm is growing, and there is a clear next step for it.

When to step up to Growth

The Farmers Market Starter bundle is the right start for most vendors, and for many it is the right home for a long time. But farms grow, and when yours pushes past what Starter holds, the Growth plan at $79/month is where you go. You step up to Growth when:

• You have more than 10 products. When your catalogue outgrows ten items — you have added the full cut sheet, the seasonal produce, the value-added goods — Growth lifts the product cap so you can list everything you sell.
• You want a custom domain. Starter does not include a custom domain; when you are ready for your site to live at yourfarm.com instead of a Farm To Net address, that comes with Growth.
• You want back-in-stock and restock alerts. When you sell out and want customers to leave their email and get pinged the moment you restock, those restock alerts are a Growth feature — a waitlist that turns your sell-outs into next week's guaranteed orders.
• You want verified reviews, the AI assistant, or API access. Verified customer reviews, the AI assistant, and API access for connecting other tools all come with Growth when you are ready for them.

Notice what is not on that list: the newsletter. Your owned email list is included on Starter and stays with you — you never have to upgrade to keep emailing your customers. Growth adds the things a growing operation needs, but it does not ransom the basics. You move up when your farm has genuinely outgrown Starter, and not one month before.

An honest note: who should look at a different bundle

We would rather you land on the right plan than the biggest one, so here is the honest boundary. If you are not really a market vendor — if you are a homesteader turning a surplus of eggs and the occasional hog into a little side income, with no market table at all — the same Starter plan is packaged for you as the Homestead Side-Hustle bundle, with the language and examples pointed at selling from home rather than from a stall. Same price, same great tools, framing that fits you better.

And if you already run a serious operation — a full cut sheet with dozens of products, bulk shares and deposits, your own domain, restock waitlists — you will outgrow Starter's limits on day one, and you should start on a Growth-tier bundle instead of bumping into caps immediately. The Farmers Market Starter is built for the vendor whose world is the market table and the customers who gather around it. If that is you, it is the best thirty dollars a month your farm will spend. If it is not quite you, one of the neighboring bundles will fit better, and we would rather point you there.

Frequently asked questions

What exactly is the Farmers Market Starter bundle?

It is the Starter plan at $29/month, packaged for farmers-market vendors. You get the drag-and-drop website builder with your market schedule, a real online store with pre-orders customers pick up at your stall, pickup and delivery, magic-link customer accounts, order management with a per-market pull list, an owned email newsletter, privacy-first analytics, product import and SEO tools — all included, no add-ons.

How do pre-orders for stall pickup work?

Customers reserve what they want on your online store ahead of the market and choose stall pickup at checkout. The orders flow into your order management, which builds a per-market pull list showing exactly what to pack and whose name goes on each bag. You pack what is reserved, plus a margin for walk-ups, so you stop selling out and turning customers away.

Is the email newsletter really included at this price?

Yes. The owned email newsletter is included on Starter at $29/month — it is not a paid add-on and it is not held back for a higher plan. Every customer and every sign-up becomes someone you can reach directly for free, and you keep that list even if you never upgrade.

What are the Starter limits?

Starter includes up to 10 products, 5 pages, 1 login and 50 photos. For a focused market table that is room to work, not a cage. When you outgrow those limits — more products, a second staff login — that is the sign it is time to step up to the Growth plan at $79/month.

Can I use my own domain name?

A custom domain is not included on Starter — your site lives at a Farm To Net web address you can share the same day. When you are ready for your site to live at yourfarm.com, a custom domain comes with the Growth plan at $79/month, along with restock alerts, verified reviews, the AI assistant and API access.

What does it cost and can I try it first?

The bundle is $29/month, or $279/year if you pay annually, and you can try everything on a 14-day free trial with no credit card required to start. One extra pre-order a week typically more than covers the monthly cost.